Newly Launched YouTube Shopping Affiliate Program for Indian Creators

Last Updated on February 13, 2026 by Muskan Sinha

YouTube has just introduced its first-ever YouTube Shopping Affiliate Program in India, which allows Indian content creators to collaborate with some of the biggest e-commerce brands in the industry. All you have to do is create, tag, and post. It’s that simple!

Curious to know how? Keep reading to find out more!

What is the YouTube Shopping Affiliate Program?

YouTube has unleashed a game-changer for Indian creators by introducing the new YouTube Shopping Affiliate Program. By joining this program, Indian creators can earn extra cash by tagging and promoting major brands like Flipkart and Myntra and sharing their affiliate links in their videos, reels, or shorts. It’s a simple yet powerful way to tap into a new source of income and reach a wider audience.

Through YouTube shopping affiliate program, viewers can discover and buy new products promoted by their favourite content creators without as much as opening the shopping app or leaving YouTube. Though this feature has already been available in other countries like South Korea and the USA, it has only recently been introduced on the Indian subcontinent.

According to YouTube, the goal of this affiliate program is simple: for creators, it’s to diversify the revenue model and create more brand collaborations. For audiences, it can make the online shopping experience easy and strengthen the bond between the creators and their audience.

YouTube Shopping Affiliate Program allows content creators to create and tag brands in different video formats, including long-form videos, shorts, reels, or even through live streaming. When the viewer clicks on the tagged products, they will be redirected to the shopping platform and continue purchasing.

Who is eligible to join the YouTube Shopping Affiliate Program?

To become a part of this affiliate Program, creators must complete a registration process. Once verified and selected, creators can start tagging brand products in their new or old videos, reels, or live streams. Eligible creators can easily access the program through YouTube Studio. The tagged products can be found under the video description or the ‘Product’ section, making it easy for viewers to discover the products through mobile, web, or any other device. The ability to create content in various formats, such as extended videos or live streaming, and accessibility across several devices make it much easier to reach a broad audience.

Eligibility Criteria for Joining the YouTube Shopping Affiliate Program

• The Creators channel must be a part of the YouTube Partner Program.
• The channel must have more than 10,000 subscribers.
• The channel audience shouldn’t be set as Made for Kids.
• The person must be based in the USA, India, South Korea, Indonesia, or Thailand.

How to become a part of the YouTube Shopping Affiliate Program—for Indian creators?

Here’s how you can become a part of the YouTube newly launched Program in a few easy steps:

• Step 1: Go to your YouTube Channel and open the YouTube Studio.
• Step 2: Tap on the Earn option from the bottom menu
• Step 3:  After you are verified and selected for the program, click on ‘Get Started’.
• Step 4: At the bottom of the screen, click Turn On.
• Step 5: Read all the program’s terms and services carefully and accept if you agree. Once you’re part of the program, you can start tagging products and promoting them to your audience!

Conclusion –

As India’s content economy rapidly expands, creators find new and better opportunities to monetise their content and build a sustainable income stream. The newly introduced YouTube Shopping Affiliate Program allows creators to explore additional income channels, collaborate with more prominent brands, and grow their reach.  It’s a win-win situation for creators, viewers, and businesses alike.

Muskan Sinha

Muskan Sinha is a creative and passionate content writer, skilled at delivering high quality , engaging and SEO friendly content across diverse niches. With a zeal for storytelling and great critical thinking, she delivers clear, informative and impactful content that boosts audience engagement.