Social Media
The Best Time to Post Videos on YouTube in 2025
Last Updated on February 4, 2025 – by Mamta
If you want to get succeed on social media then you need to understand about the right posting time to gain more audience. You need to ensure that as many as your target audience watch your content. To attract more audience you need to know about the best time to post your content on YouTube. YouTube has a precise time for posting videos compared to most other social sites. However, we have done the deep research for you to find the best time. In this guide, we will explore about the right time to post videos on YouTube.
How to Find the Best Times to Publish YouTube Videos?
The best time to publish on YouTube differs across countries and cities since the audiences in different regions are active at different times. Factors like age, interests, and viewing habits also affect the best time to post on YouTube. Our research helps you calculate the best time to post on YouTube based on your audience’s country and city. For example, you are making videos for your YouTube channel in the US, and most of your audience is from Los Angeles. The best times for you to post are 9 PM to 11 PM on Monday to Wednesday and 7 PM to 10 PM on Thursdays and Fridays.
How to Utilize Posting Time to Boost Your YouTube Feed?
YouTube is different from other social sites as it takes time to attract new users. When you post a video on YouTube, it does not instantly appear on people’s search results. Instead, YouTube needs some time to process and understand what your video is all about. If you are planning to upload a video at a specific time, then uploading it 2-3 hours before that time is the best. This helps YouTube understand your topic and makes your video visible to your audience.
What is the Best Time to Post a Video on YouTube?
If you are confused about when to post your YouTube videos then the best time is generally between 2 and 4 pm. Additionally, Sundays are the best days to post your video as they get more views. Here is the list of times to post your YouTube videos.
Day | Best Time to Post on YouTube (EST) |
Monday | 2 PM to 4 Pm |
Tuesday | 2 PM to 4 PM |
Wednesday | 2 PM to 4 PM |
Thursday | 12 PM to 3 PM |
Friday | 12 PM to 3 PM |
Saturday | 9 AM to 11 AM & after 5 PM |
Sunday | 9 AM to 11 AM & after 5 PM |
Factors that Affect the Best time to Publish on Youtube
1. Viewer Time and Availability
The viewers of your videos are all around the world and living in different time zones. Hence, you have to use your smartness when uploading your video. You have to match your upload time with your audience’s availability. You need to choose the time zone based on your audience. For example, if your audience is based in New York and you live in India, then you need to find a time that is convenient for them.
2. User Behaviour
The behaviour of your audience is also essential to post your videos at the best times. If your target audience are office going or kids then you should post your videos in the evenings. If you are targeting college students then you must know when get active on their social media. However, if you have some content already posted on YouTube, it can also tell you about your audience’s behaviour. You have to notice the time when you get the most comments and likes to see when your audiences are most active.
3. Engagement Trends
Youtube Studio analytics helps you to get an idea of your audience’s engagement trends. You need to click on the audience tab where you can see everything. It will show you the age of your audience and the kind of videos they like to watch, like shorts, videos or live streams. Moreover, you can also see which other channels your audience has watched in the past 28 days. You can use this data to measure the engagement trends of your channel. Here you can check the number of click on your channel, watch time, returing visitors and more.
4. Audience Geographical Location
Your all audience may not be from same country or region. The timing of active audiences will be changed according to changes in their region. Due to this, your audience’s geographical locations also impact the best time to post your videos on YouTube. However, you can use Youtube scheduling platform to schedule your videos to be published at different time of the day. It will target specific geographic regions only.
5. Content Type
You may know that different types of content have different engagement trends. For example, if you post videos for high school students, you can expect to get more views during the evening or mostly on weekends. Similarly, some tips and tricks videos in new software may get more attention during the day when people are at work. Hence, you also need to find the content according to your audience’s time and routine. You can compare your engagement results to see if this trick is actually working for you.
How to Find the Best Time to Publish Videos with YouTube Analytics?
YouTube Analytics provides you a detailed information of your channel’s performance and your audience. Here are two ways you can use to find the best time to post your video.
1. Use “When Your Viewers are on YouTube” Graph
YouTube has a when your viewers are YouTube section in its analytics panel. It will show you when your viewers are watching your video. You can also use their heat map which shows the days and hours throughout the week. However, you can easily see the data for the past 28 days to get an idea of your audience’s active time. You can only see this graph if you have enough viewer data.
2. Use the Real Time Graph
The real time graph will show you the number of viewers who watch your channel every hour. It is one of the best ways to see your viewership immediately after you post a video. However, you will have to check the graph every time you post a new video to see the no. of views on that video. You can also make a spreadsheet for the month to watch the overall view of the month. It will help you to find the right time when your views are most active to watch your videos and you can post accordingly.
What Is the Best Time to Post on YouTube Shorts?
Viewers are more interested in watching YouTube shorts than long videos. YouTube shorts are an alternative to social media which provide short content. You can also monetize your YouTube channel by getting 10 million views on your short videos. To get such views you need to ensure that you are posting your shorts at the right time. The best to post your youtube shorts is 12pm to 3pm and 7pm to 10pm on all the week. Hence, Monday and Tuesday are considered the best times to post shorts.
Conclusion
Time plays an important to boost your youtube channel. You need to do a deep study about your audience’s active time to gain more attention. We have mentioned all the tricks and factors that you need to take care while posting your videos. There are many tools provided by youtube to analyse your videos and improve your timing skills. You may also use above mentioned timing to boost your viewers.
FAQs
1. What is the best time of day to post on YouTube?
The right time to post youtube videos are usually between 2Pm to 6Pm on weekdays. On weekends you may have to post your videos from 9am to 6pm for more views.
2. Does YouTube post-time important?
Yes, the timing is essential to post your YouTube videos as it directly influences the initial flow of views within the first hours of the video release.
3. Is it good to post on YouTube 3 times a week?
Yes posting thrice in a week on youtube is a good. It helps you to manage consistency and keep your audience engaged with your content.
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