A consumer-first organisation that focuses on the food industry. Swiggy was founded by Sriharsha Majety and Nandan Reddy in 2014. Swiggy connects with local restaurants to bring a comfort meal to your doorstep – in just a few minutes. It aims to bring ease to urban consumers’ lives by providing delicious meals at their convenience. They employ extensive marketing techniques, one of which is the Swiggy affiliate program, to achieve their mission.
From food and grocery delivery to dine-out options, Swiggy has expanded its services in just a decade. Every third person in metropolitan and urban cities relies on Swiggy for food due to its pioneering status.
Want to order groceries or essential items? Head to Swiggy Instamart and get everything delivered in just 10 minutes. They aim to promote the social welfare of society through the Swiggy affiliate program by offering a Rs. 70 commission for every new registration.
What is the Swiggy Affiliate Program?
Swiggy’s affiliate program is a smart marketing strategy adopted by the company to strengthen its customer base and contribute to social welfare. This is a money-earning opportunity for content creators and other individuals by promoting the Swiggy app and earning a commission of Rs. 70 on every new sign up via your link.
You can utilize online channels such as Instagram, your website, and messaging apps to promote Swiggy. Its brand value and credibility help drive financial gain. Embed the links in your content and get commission for every click or conversion.
Step-by-Step Process to Join the Swiggy Affiliate Program
- Step 1: Visit the Monetizedeal and sign up.
- Step 2: After registration and approval, go to your Monetizedeal Affiliate dashboard and search for ‘Swiggy’ in the offers section.
- Step 3: Click on the store page and copy your affiliate link.
- Step 4: After getting your affiliate link, share it with your audience and network and promote Swiggy to earn!
Pros & Cons:
| Pros | Cons |
| Reputable brand | High Competition |
| Easy to promote | Only New Users Counted |
| Attractive commission structure | High Volume Required for Better Earnings |
- Swiggy faces strong competition in the food market from brands like Zomato, and it only counts new users for affiliate marketing, which creates a challenge. Influencers need high-volume conversions to create a stable earning opportunity.
- Swiggy is a reputable food delivery company with expanding services. It is an easy-to-promote brand and offers an attractive commission structure for the affiliate program.
Campaign Status:
Payout Model and Tracking Information:
(I) Payout Model
| Program name | Payout model | Commission rate |
| Swiggy Affiliate Program | CPI (Cost Per Installation) | INR 70 (App installation + Registration) |
II) Tracking Information & Other Details
| Payout | INR 70 |
| Type of campaign | CPI |
| Relationship history | NA |
| Joining fees | NA |
| Exclusive Coupons | No |
| Reporting | Online |
| Profit Confirmation | 45 days |
| Deep linking possible | No |
| Earning through Referral Program | NA |
Benefits of the Swiggy Affiliate Program
- No Investment Needed: This affiliate program is free to join with Monetizedeal—no upfront cost is required. This characteristic makes it a low-risk option for affiliates who want to earn commission from food delivery.
- High Conversion Opportunity: Swiggy’s brand value presents a significant advantage for affiliates to drive conversions and achieve better earnings. As India’s leading food delivery platform, it boosts the chances of converting referrals into actual customers. People are already familiar with Swiggy, making it easier to promote.
- Reliable Payment System: As a trusted name in the market, our affiliate program offers a reliable payment method of UPI and bank transfers. You can join us with a minimum payout threshold of only Rs. 250.
- Brand Exposure: Affiliates can enhance their credibility by leveraging Swiggy’s brand recognition to their advantage. Customers trust affiliates associated with big time and results in increased conversion.
- Customized Promotions: Utilize unique promotional techniques to capture the audience’s attention. Affiliates are allowed to use exclusive deals and personal branding in the promotions. You need to put the right affiliate link to track the leads from the posted content.
Products and Services Offered by Swiggy
| Category | Description |
| Swiggy Food Delivery | Delivers food from a variety of restaurants to customers |
| Swiggy Supe | Subscription service offering free deliveries and discounts |
| Swiggy One | Premium subscription with unlimited free deliveries and exclusive discounts |
| Swiggy Instamart | On-demand grocery delivery within 30 minutes for essentials like fruits, snacks, and household goods |
| Swiggy Genie | Delivers parcels, gifts, and personal items within the city. |
| Swiggy Pop | Single-serve meals at fixed prices, ideal for solo diners |
| Swiggy Daily | Subscription service for daily meal plans (lunch or dinner). |
| Swiggy Access | Shared kitchen spaces for restaurants to expand delivery-only models. |
| Swiggy for Business | Meal benefits for businesses, offering meal cards or prepaid meals for employees. |
| Swiggy Go | Quick pickup and delivery of parcels or personal items. |
| Swiggy Stores | Delivers non-food items like electronics, medicine, and groceries from local stores. |
Is Swiggy Affiliate Marketing worth it?
The Swiggy affiliate program is a “too good to be true” deal for businesses and individuals to boost their revenue. It offers a cookie duration of 30 days by signing up via MonetizeDeal and allows you to earn a commission even if the user registers after clicking your link within a month. Affiliates can leverage Swiggy’s brand recognition and tap into its established trust to boost conversion rates.
With multiple variants of Swiggy, like a food delivery app, a grocery and essential items app, further expands the horizon for affiliates. You can diversify your income stream by reaching a broader customer range. Utilize tools like banners, links, and other offers to target a broader audience simultaneously.
Swiggy Affiliate Program Review –
This affiliate campaign is a decent earning opportunity, as per other content creators and affiliates. From the food niche to lifestyle, any affiliate can promote this brand without worrying about their particular category. It offers a commission of Rs. 70 per sign-up on its food delivery app or Instamart groceries app.
The affiliate setup process is simple with MonwtizeDeal, which provides access to unique promotional tools. This food-based affiliate campaign is free to join and requires no inventory to make it a low-risk revenue stream. With high demand in food delivery and quick commerce, affiliates are sure to get consistent conversions.
Terms and Conditions
- Commissions: Swiggy pays its affiliates based on the qualified conversions only. You must have a new sign-up or order placed through your affiliate link to qualify for commissions.
- Creative Control: Affiliates are not required to worry about the creative angle of the Swiggry as it ensures consistency in brand messaging. You only focus on placement and performance.
- Content Liability: Swiggy is not responsible for the content published by affiliates to promote the brand. You will be responsible for its legal compliance so it is mandatory to use the approved creatives.
- Guidelines Compliance: It is the affiliate’s responsibility to follow the guidelines regarding no misleading claims and no prohibited content, as failure to do so can lead to termination of your affiliate account. It can even affect your conversions and payout timelines.
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